reach52 collaborates with Aditya Birla Health to improve financial protection in rural India


In this case study, we share how we partnered with Aditya Birla Health to deliver affordable health insurance to communities across Karnataka, India   



  • Challenge
  • Approach
  • Impact

The World Health Organization estimates that in 2020, approximately 1 billion people (almost 13 per cent of the global population) will be spending at least 10% of their household budgets on healthcare.  The situation is likely to be compounded by the COVID-19 pandemic, with the World Bank estimating almost 50 million more people will be pushed into extreme poverty this year. Improving financial resilience is a priority in delivering health for call across the planet.


In India, out of pocket health expenses remain high in Karnataka at 74.3% of the population, with many families unable to afford the cost of hospital treatments. Current public and private insurance options for these rural communities have been limited up to now, meaning people are a left with the choice of going without or disastrous expenditures that can wreck livelihoods.  


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