Leading the fight against COVID-19 in partnership with Johnson & Johnson

In this case study, we share how reach52 partnered with Johnson & Johnson to combat COVID-19 through frontline health workers and digital services in countries across Asia and Africa  



  • Challenge
  • Approach
  • Impact

Low- and middle-income countries are most at risk from the COVID-19 pandemic.  With weaker primary health care systems, their communities are most vulnerable to the disease itself, as well as the barriers it has created to existing health services. Various lockdown measures associated with COVID-19 created significant challenges for the rural communities reach52 operates in across South and South East Asia.  


Under-resourcedfrontline Community Health Workers lacked specialized knowledge about basic COVID-19 prevention strategies and needed to continue to access support for a range of existing diseases they were dealing with. Yet restrictions on congregating in groups posed barriers to rapid upskilling and training in person.  


Among populations globally, misinformation involving COVID-19 created mass confusion and widespread rumours, giving rise to the concept of an ‘infodemic.’ 


There was an urgent need to design and implement innovative health solutions to provide support to both health workers and rural residents for COVID-19, helping to prevent community transmission and ultimately save lives.


en_GBEnglish (UK)