reach52 in review 2022

We witnessed tremendous growth in reach52, improving health outcomes for residents living in our partner communities, and creating even greater value for our clients and funders. We implemented a total of 13 campaigns across 2500 communities and expanded to two new countries – South Africa and Myanmar. Read on for our milestones, highlights, impact and case studies in underserved emerging communities and hear from the humans of reach52: in-depth perspectives from a resident, Agent and a government doctor!


reach52 is proud to be an integral part of the first-ever MedLegal Accreditation Programme for doctors in India 🩺👩🏽‍⚕️👨🏻‍⚕️

The goal of this programme is to reduce medical errors and advance healthcare safety, equipping doctors with the necessary tools to identify potential areas of risk and minimise errors in their daily practice, instilling a culture of accountability and diligence amongst healthcare professionals.

The launch of this program underscores a collective commitment to elevating standards of care and safeguarding patient well-being within the healthcare ecosystem.

Read more here

Climate change has severe impacts on human health and wellbeing

Changing climate conditions are:
🥵 increasing the risks of heat-related illnesses  
Because of rapidly increasing temperatures, vulnerable populations were exposed to 3.7 billion more heatwaves in 2021. Heat-related deaths increased by 68%  
  
🦠 changing the patterns of infectious disease transmission 
The changing climate exacerbates the spread of infectious diseases such as transmission of malaria and dengue  
  
🌾 undermining global food security and access to safe drinking water and sanitation, economic loss   
Extreme heat was associated with 98 million more people reporting moderate to severe food insecurity in 2020. Heat exposure led to 470 billion potential labour hours lost globally in 2021  
 
People most at risk are the elderly, individuals with pre-existing health conditions and vulnerable populations in low-and-middle income countries. A recent World Bank study estimated that climate change threatens to push an additional 132 million people into extreme poverty by 2030 – more than half of them in Sub-Sharan Africa and South Asia.  
  
Check out what reach52 is doing to strengthen health systems to protect underserved communities from the health impacts of climate change.

reach52 enters the Steward Leadership 25 honouree list of 2023 – recognised for the second year in a row!

SL25, jointly curated by Stewardship Asia Centre, WTW, The Straits Times,  and the INSEAD Hoffmann Global Institute for Business and Society, celebrates companies showcasing steward leadership excellence in Asia-Pacific and beyond, effectively marrying purpose and profit to increase positive impact for the planet and/or society.

Congrats to all the other SL25 honourees – do check out their impactful work here!

Thrilled to announce a new partnership between reach52 and Amgen, focusing on Cardiometabolic Syndrome (CMS) in underserved communities in the Philippines

CMS is a combination of metabolic dysfunctions mainly characterised by insulin resistance, impaired glucose tolerance, dyslipidemia, hypertension, and central adiposity. 23.6% of Filipinos aged 40-59 and 24.1% of those 60 years and older are affected by CMS.

Throughout this campaign, we invite you to join us as we share an inside peek: from interviews and insights on-the-ground to better understand community needs, to how local Community Health Agents use the offline-first reach52 access app to conduct door-to-door engagements with residents, delivering personalised health tips.

Through these targeted engagements, we aim to help residents and their caregivers understand CMS, and identify lifestyle modifications, early screening, risk assessment, and treatment options. A unique component of this campaign includes a focus on the role of caregivers and ensuring a strong support system.

Follow us as we embark on this exciting journey using data-driven, human-powered tech to improve health outcomes surrounding CMS in underserved communities in the Philippines. Stay tuned for our next update!

Stoked to expand our partnership with Bayer to the underserved communities in India

reach52’s partnership with Bayer aims to provide nutritional education for people in semi-urban and rural areas, focusing on food supplementation and overall dietary awareness.

80% of the population in India has some form of micronutrient deficiency, and India has the highest number of people with anemia worldwide. Read more about how we are collaborating with Bayer to address the nutrition challenges in India here.

reach52 CEO Edward Booty recognised by Meaningful Business in the 2023 MB100

Now in its 5th year, the award celebrates leaders combining profit and purpose to help achieve the United Nations Global Goals.

Check out the 100 outstanding individuals which include social entrepreneurs, CEOs, sustainability leaders and impact investors from 39 countries, all working to tackle the world’s most pressing issues: https://meaningful.business/mb100-2023/

reach52 awarded as 2023 Recipient of the Global Health Innovation Grants by The Pfizer Foundation

We’re excited to share that with support from The Pfizer Foundation’s Global Health Innovations Grants program, we’re helping drive community-centred solutions to strengthen healthcare systems and address vaccine-preventable illness. 

reach52’s campaign in the rural communities of India and the Philippines aims to improve awareness, demand and uptake of the COVID-19 booster, through a mix of door-to-door community engagement, targeted social media campaigns and peer-to-peer information sharing. 

We envision to 

🔎 Understand the unique needs, challenges and perspectives of community members regarding COVID-19 vaccination 

👫 Foster community trust, enable personalised conversations, and address local concerns and vaccine hesitancy 

🗣 Share accurate and up-to-date information about COVID-19 infections and the benefits of vaccination 

Till date, we have trained 250+ Community Health Workers through this campaign, engaged 25k residents through door-to-door engagement and 53k residents through targeted social media campaigns. 

Check out the fellow grantees and learn more about the Pfizer program: https://bit.ly/3rq1pa4

Action on NCDs: How the innovative pharmaceutical industry helps bridge the care gap

Whether we suffer from high blood pressure or mental health issues, or know someone who has faced a cancer diagnosis or undergoing treatment for diabetes – NCDs (Non-communicable diseases) impact all of us… 

Yet global commitment and action to address the burden of NCDs is not on par with their impact on our everyday lives. 

reach52 is proud to contribute and be featured as a case study in this report that outlines four interconnected fronts that guide the innovative pharmaceutical industry’s action on NCDs: 

💉 Innovation: Investing in the discovery of new medicines and vaccines to prevent and fight disease 

🗣 Availability: Promoting policies that drive expanded access to care 

🙋🏽‍♀️: Empowerment of people living with NCDs: Ensuring the design and implementation of policy solutions are co-created with people living with NCDs 

🏥: Capacity building: Working with health systems and their funders to build capacity that can effectively prevent, diagnose, treat and manage life-long conditions. 

Read this important report and check out case studies of other organisations working tirelessly to build capacity, ensure access to care, and empower those living with NCDs. 

What’s the hype about decentralised healthcare…?

Helping to eliminate inequity in healthcare but tailoring solutions to communities and end users is key.

Many examples of decentralisation use digital solutions to bring healthcare directly into the hands of consumers. However internet access is not universal. reach52 tackles remote access issues by designing a platform that works offline, powered by a human component to encourage use and empower residents to manage their health conditions.

Why should we look into decentralising healthcare? Benefits include
⛑ Customised care to meet specific needs of communities
⛑ Agile response and rapid mobilisation
⛑ Cost-efficient and targeted engagements
⛑ Fewer inequities as we increase access to healthcare

In order for decentralised healthcare to be successful, it is essential that we design solutions customised to the needs of the end user.

Scalable impact through local partnerships: Views from a Growth Partner

Penabulu Foundation is an established civil society resource organisation and national implementor based in Indonesia. They have been an important Growth Partner in reach52’s expansion into Indonesia, enabling us to rapidly recruit, train and digitally equip a large network of reach52
Agents in Banten province.

Mr. Nanang Andi Setiawan, President Director of Penabulu Foundation shares his views on barriers to healthcare access in Indonesia and his experience working with reach52.

What are some of the biggest obstacles faced by Penabulu Foundation in delivering healthcare access to residents in Indonesia?

Healthcare facility availability and quality constraints. Despite the presence of supporting and mobile Puskesmas (health centers), the quality of equipment and services are still very limited. As a result, they cannot address some of the community’s health issues, particularly those related to infectious diseases. Sub-health centers and mobile health centers, for example, cannot treat malaria, tuberculosis or
HIVIAIDS.

Quality of medicines available to the public is not well controlled. Distribution of medicines and health supplies is still governed by the health service, and people’s access to high quality medicines must be improved.

Unequal distribution of health workers. Majority of existing health workers prefer to work in cities, hence many people in rural areas are underserved and have to go to the city center to see a doctor.

Financial constraints in public health. Even though residents are provided health insurance through the Health BPJS (Social Security Organising Agency), there are numerous obstacles that one must overcome to use this health insurance. Not all health insurance facilities are available. As a result, residents must sometimes pay for their
own treatments.

How has working with reach52 impacted your work providing healthcare to local communities?

reach52 helps us collect public health data, encourage community involvement and foster a sense of shared responsibility towards public health. This has been extremely beneficial to Penabulu’s community health programmes. Our collaboration with reach52 is part of our effort to increase the involvement of the private sector and civil society organisations in Indonesia’s health sector.

In launching our Growth Partner model, reach52 pioneered a results-based funding model which incentivises impact, alongside resources such as use of our tech platform and staff capacity building. What do you feel about this partnership model?

reach52’s implementation of a results-based funding model with impact incentives in developing Growth Partners has proven to be quite effective in data collection and capacity building in the health sector.