We’re excited to share that with support from The Pfizer Foundation’s Global Health Innovations Grants program, we’re helping drive community-centred solutions to strengthen healthcare systems and address vaccine-preventable illness.
reach52’s campaign in the rural communities of India and the Philippines aims to improve awareness, demand and uptake of the COVID-19 booster, through a mix of door-to-door community engagement, targeted social media campaigns and peer-to-peer information sharing.
We envision to
🔎 Understand the unique needs, challenges and perspectives of community members regarding COVID-19 vaccination
👫 Foster community trust, enable personalised conversations, and address local concerns and vaccine hesitancy
🗣 Share accurate and up-to-date information about COVID-19 infections and the benefits of vaccination
Till date, we have trained 250+ Community Health Workers through this campaign, engaged 25k residents through door-to-door engagement and 53k residents through targeted social media campaigns.
Check out the fellow grantees and learn more about the Pfizer program: https://bit.ly/3rq1pa4