What are the top purchased categories of consumer health and OTC products in rural Cambodia?

Based on a quantitative consumer usage and attitudes study conducted by reach52 in 2020, we found that the top purchased categories of consumer health products in rural Cambodia were home staples such as oral health, skin & personal care and home care. Within the OTC category, cough & cold and diarrhoea medicines came up top, though purchase level is significantly lower than in Philippines. The other OTCs (Vitamins and Analgesics) were observed to have very low penetration in the rural areas of Cambodia targeted in this study.